Tuesday, August 14. 2007The Ultimate Sales MachineA little while ago, I got a promotion offer from one of the motivational speakers I follow. The offer was that if I bought Chet Holmes new book The Ultimate Sales Machine, I'd get all kinds of extras in the form of audio recordings that I could download. The list of recordings was quite interesting so I figured I'd buy the book just to get those.
As you can see, my expectations on the book itself were quite low. I was more interested in the "extras" than the book itself. Well, I've just finished reading it and all I can say is Wow. This is without a doubt, one of the best books I've read in the last five years. It's extremely relevant to what we're doing now with EasyBrandingTools.com and has changed how I think about sales and marketing. Lots of examples and stories and an easy writing style has made this book a pleasure to read. If you've got a business or are thinking of starting one then I highly recommend this book. Trackbacks
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